Pinot Grigio DOC Venezia, Fidora, Veneto, Italy 2017
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Oldest organic estate in Italy – family run – advocates of biodiversity
We are delighted to introduce you to the trailblazing wines of the Fidora family – the oldest organic estate in the Veneto region. In 1974, Guido Fidora took the decision to convert his family vineyard from conventional to organic viticulture. Behind his decision was a desire to strive towards two key principles – the avoidance of chemicals and the promotion of biodiversity. By the mid 70s, it was widely accepted that using chemicals was the most innovative way to grow crops. Guido noticed that young farmers in the region no longer had access to books, research or teachers who advocated any other form of agriculture other than that which was chemically driven.
At the time of this conversion, Guido was clear that his move to organics should not be seen as a regression or a nostalgic throwback to a bygone era. Rather, in his eyes, it was a leap forward in terms of quality, health, sustainability and, most importantly, environmental responsibility.
Nowadays, the philosophy of the estate, now controlled by Emilio Fidora, continues to revolve around the importance of biodiversity, and they are extremely proud that their vineyards are home to a burgeoning population of hares, foxes, pheasants and countless species of bird. They see the presence of animals as a key indication that their land is healthy, thus allowing them to produce wines that are truly reflective of their natural surroundings.